Peterson’s Production of culture is a theory that contributes to our understanding of Rock and Roll. He described how it was formed and what it consists of. He also told of why the birth of Rock and Roll came about. One of his main strengths is that he concentrated on the theory side, focusing mainly on legal issues and the changing technology such as new thinner, vinyl’s which were easier to transport and harder to break. However his theory has many weaknesses such as he ignored factors such as the artists themselves and the audiences who were listening. Rock and Roll was new and different to what people had been listening too and Peterson ignored this too. This music was especially different to the younger generation and was seen as a way to rebel against their parents. Overall Peterson’s production of culture is useful as it helps define the birth of Rock and Roll, however it contains many weaknesses and misses out some important issues that would have made his theory much stronger.
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As a point of order, just to avoid confusion, it wasn't just that the 7" 45rpm single was made from thinner vinyl. Vinyl itself was a new material in the production of discs. Previously they were made from the far more brittle shellac. Other than that, this is a reasonable attempt to answer the question.
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